05. Go-to-Market Example

Marketing Message Example Heading

Go-to-Market Example

ND036 C4 L02 A04 Marketing Message Example

Marketing message Example Summary

Example: Successful PM/PMM Go-to-Market Partnership

Our goal was to convert free users to a paid model. Here is how we did it:

  1. PM and PMM outlined the advantages of our product vs. the free version.

  2. PMM to create multiple variants for our landing page. Team reviewed the options and used testing to select the most effective.

  3. PMM created different promotions options to engage our users with our product. PM created tests to validate the promotions.

  4. The PMM worked with the global marketing team to prepare prepare local support and check translations

  5. PM and PMM worked together post-launch to create our product strategy going forward.

Next Concept